Srinivas Rao (‘Srini’) is the author of 7 books, including the Wall Street Journal bestseller, The Art of Being Unmistakable: A Collection of Essays About Making a Dent in the Universe, and more recently, An Audience of One: Reclaiming Creativity for Its Own Sake. He is also the founder of Unmistakable Media, a platform that nudges professionals to go beyond society’s established rules to discover their unique path. His interviews with people like Seth Godin and Tim Ferriss provide insight and inspiration on how the key to success is not about being the best — but about being the only.
Breaking conventions, Srini quit his job as a recent business school graduate to experiment, create, and ultimately discover and express his authentic voice. As a renowned storyteller and host of The Unmistakable Creative podcast, Srini has interviewed over 500 individuals, ranging from bank robbers and happiness researchers to billionaire entrepreneurs and bestselling authors over the last decade. Srini’s interviews and personal pursuits have led him on a profound inner journey of reconnecting with deeper truths about life, that eventually helped him “own a deeper calling to become an artist, to build community and to harness his innate gift for storytelling.” He has created content across platforms to inspire creative professionals to lead more courageous, productive and meaningful lives.
Whether you are a business owner, researcher or an artist, all you want is for your work to be remembered — enduring the test of time. However, in a world where every song has already been sung and every prize has already been won, how do you ensure what you create would stand apart from the others? Is the fact that your creative work comes from experiences unique to you enough to effectively brand your work? Well, Srinivas might just have the answer to these pressing challenges that content creators now face.
The episode “The Art of Being Unmistakable” offers key insights on: